For many years now, the aisle that you shop on for your hair products has been dictated by the color of your skin or your ethnicity.
People of different ethnicities should not be bound to buying a hair product because of the color of their skin. People should buy hair products that will focus on their hair texture and what they want the product to accomplish for them.
Many organizations, such as Naturally Curly, are starting to make a new focus on hair texture rather than skin color when deciding how to brand their hair products. “This trend has been fueled further by plummeting relaxer sales as more consumers embrace their natural hair texture,” says NaturallyCurly.com.
The increased blending of cultures and ethnicities within America means that millions need products for the new hair issues that come with the blending of different types of hair.
The new market for hair products dictates that hair care will be categorized by hair type and concern rather than the ethnicity of the person.
Research shows that brands that were once considered to have ethnic products, such as Carol’s Daughter and As I Am, are now used by women that have wavy and curly hair of all ethnicities.
Many believe that this will cause the ethnic hair sections of stores to be phased out altogether.
Some believe that there may be resistance to phasing out these sections due to a long history of this tradition, but hopefully there will be a time when companies are more interested in our hair than our skin.